Not GoDaddy's Girl
[UPDATED with link to Bob Parsons's blog and a response from Parsons—see below:]
I sent this e-mail today to Bob Parsons, president of GoDaddy.com:
Dear Mr. Parsons,
I have six URLs registered with GoDaddy.com. In light of your latest Super Bowl commercial, which I viewed on your company's Web site along with the commercials you submitted that were rejected by the network, I am now seeking a new registrar for all my accounts.
I was unaware of GoDaddy's previous Super Bowl commercial until viewing it today on your site. Had I seen it when it aired, I would have been offended, but not enough to quit GoDaddy. That commercial at least had the redeeming value of political satire. The new commercial simply uses sex to sell your product, by implying that your company is not above sending a whore into a network president's office. (The fact that the porn star in the commercial is indeed a whore is brought home by your rejected commercial, which featured a final shot of the network president looking disheveled.)
Super Bowl viewers may be overwhelmingly male, but I believe GoDaddy has a growing contingent of female customers. Your ad drives home the message that you view women solely as a sexual commodity. That's simply bad marketing; it doesn't make a woman want to give your company money.
I notice you produce an annual birthday card for the U.S. Marines. The Marines work to preserve not only our country's liberties, which include your freedom to publicly denigrate women, but also our values, which include mutual respect. Respect is more than live and let live; it's recognizing and appreciating the humanity in one another. It elevates men and women for their inner qualities, rather than exploiting them for their outer ones. I don't see the values of the U.S. Marines in your commercial.
You say on your blog that good advertising should be polarizing. It's now apparent that you meant pole-arizing, as in a stripper's pole. This female customer is keeping her clothes on--and finding another registrar.
Yours sincerely,
Dawn Eden
UPDATE, 2/5/06: If you'd like to speak your mind to Bob Parsons, he is soliciting comments about the commercials on his blog.
UPDATE #2, 2/5/06, 8:56 p.m.: Parsons responds on his blog:
Dear Dawn,
Very seldom does a post leave me speechless. You however have done just that.
Appreciate your post,
Bob
3:35 AM